Infuzes: Experts’ Thoughts on Investing in Cannabis

Infuzes: Experts’ Thoughts on Investing in Cannabis

CEO Avis Bulbulyan interviewed by the Infuzes team regarding his expert opinion on cannabis investment.

“There’s a lot of investment activity in the brand development sector, real estate for the industry has always had healthy activity, and funds have seen an increase in investment.  But a lot of the conversation and interest has been surrounding the Canadian public markets.”

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INTELLECTUAL PROPERTY MANAGEMENT

SIVA holds the intellectual property rights for the brands it has developed and/or acquired, or brands with a licensing agreement in place. IP rights may include, but are not limited to, formulation & methodology IP branding, design, packaging and marketing IP, and more. Over the last decade, SIVA has developed relationships with license holders across the country that can be leveraged to forge strategic partnerships. SIVA is able to take client brands and products and provide national exposure and shelf space in various state regulated markets.


SIVA Intellectual Property Management services include:


Strategic partnerships
Market expansion
Local, state and national connections
Production management
Quality control

PRODUCT FORMULATION & DEVELOPMENT

SIVA is uniquely positioned throughout the cannabis industry – geographically and by industry segment – to identify market trends and the unmet needs of patients and consumers. SIVA’s access to relevant and groundbreaking industry trends and insider information helps clients identify which segments have yet to be tapped into. We provide product development expertise and capacity for partners and acquired brands to promote diverse and reliable products for patients and consumers, while expanding their existing product offerings. SIVA has a state-of-the-art R&D department strictly dedicated to developing cutting-edge formulations.


SIVA Product Formulation & Development services include:

Consistent and reliable products
New and improved formulations
State-of-the-art technology
Consistent and precise dosing
High/low potency
Great taste
Market analysis
Cost analysis
Vendor sourcing

PACKAGING

SIVA brings clients full circle helping clients bridge the gap between branding and packaging and labeling. Our methods ensure that brand integrity remains intact and that packaging and labeling meet all applicable local and state laws and requirements. We bring creative difference and commercial edge together so that clients meet their business objectives. SIVA’s high-quality, in-house packaging solutions offer an endless variety of reliable, bulk or retail-ready packaging options that reflects the integrity of your individual brand. Our in-house creative team helps clients identify the right packaging for their products.

LICENSING

One of SIVA’s core competencies is licensing and compliance. Our industry experts provide comprehensive knowledge, understanding and insight into the regulatory framework of cannabis laws and regulations across the United States, which we use to help clients get their commercial cannabis licenses. Through our Licensing service, SIVA Brands will work with manufacturing partners to adhere to strict product formulations, brand designs and all other client needs in order to bring client products and brands wherever cannabis has been legalized.

SIVA’s Product Licensing services include:


Market expansion
Local, state and national connections
Strategic partnerships in manufacturing
Quality control

MANUFACTURING

SIVA owns and operates one of the largest, state-of-the-art manufacturing facilities in Southern California that strictly adheres to the FDA, OTC, Good Manufacturing Practices (G.M.P.), and State of California cannabis manufacturing compliance policies.
We offer manufacturing services at scale for new or existing products, including CBD products. We take your idea from concept all the way through to market at production costs that rival large manufacturing competitors across the country. Our state-of-the-art manufacturing facilities provide our partners with a true “one stop shop”. We serve companies of all sizes, ranging from multi-state organizations to start-up businesses, and have proven experience in lowering costs and risks normally associated with creating your own Private Label or a new custom-formulated product. Our internal Quality Assurance and Quality Control department monitors all aspects of the manufacturing process. All formulated products are blended and packaged in our OTC and FDA compliant facilities to assure the highest quality results for our clients.
SIVA’s Product Manufacturing services include:


Sample Development
Cannabis extraction
Consistent and reliable oils
Proprietary formulations
A Wide array of product manufacturing
State-of-the-art security
State and local compliance
Packaging and Labeling
Distribution
Testing
Compliance

BRAND DEVELOPMENT

We work with forward-thinking companies to build brands that stand out. We believe that part of successful branding is being able to tell a story- about the company, the brand, and what it embodies. Our team works closely with clients to help them navigate the complexity of regulations without losing sight of what makes effective brand marketing possible. Brand Development services include:

Brand Development
Product / Brand Ideation
Positioning / Messaging
Logo Design / Identity
Brand Guidelines
Go To Market Strategy
Packaging
Point-of Purchase Displays / Trade Dress
Environmental Design

Distribution Management

With cannabis distribution quickly coming to the forefront of nationwide and global cannabis markets, tactical, strategic, and logistical operations is thriving. Distribution has a key role in the success of the industry and other verticals, since it relates directly to business-to-business and business-to-consumer relationships. Our team provides strategic insight into distribution operations and tactical implementation to ensure that operators in all verticals are able to safely and successfully transport, store, and distribute cannabis and cannabis goods to other operators, consumers, and countries.

Manufacturing Management

As the regulated cannabis industry continues to mature, manufacturing is proving to be among the most scalable vertical. With deep insight into equipment, processes, management, and regulations, our team systematically tailors operational plans and management to meet client needs and market demands. We work with prospective, new and legacy cannabis manufacturing operators that process both medical and adult use cannabis products.

Dispensary Management

Our team brings years of experience in establishing, managing and scaling dispensaries. With a wide spectrum of services available, clients are able to determine the ideal management approach and tailor services to their individual needs. Our services are suitable for both established and developing medical and adult use dispensaries.

Cultivation Management

We provide full-scope management solutions from implementation to post-license operations management. With our team of experienced cultivators, we tailor everything to meet client needs. Our management services guarantee that cultivation facilities run efficiently, effectively and are compliant with all applicable rules and regulations.

Staff Training

SIVA offers on-site employee training led by industry experts for new, expanding and established businesses. To guarantee results, our comprehensive training programs utilize written instruction and on-the-job training. Employees are required to undergo testing at the end of each training session to confirm demonstration of measurable skills and knowledge acquired. All training is documented, and a signed statement is obtained from each employee that indicates the date, time, place of training and the focus of the training. It is recommended that employees receive 24 hours of on-going training annually.

Security & Compliance Plans

SIVA develops security and compliance plans that meet and exceed regulatory requirements. These plans have been developed through years of experience in regulated cannabis markets throughout the country. Each plan is specifically tailored to your businesses size, operations and regulatory requirements.

Operations Manuals

SIVA Consulting is here to help you develop comprehensive operations manuals for cultivation, manufacturing, distribution, testing and dispensing. These manuals are created by our team of industry professionals and are tailored to meet your business’ needs while incorporating proven best practices that have been implemented in existing markets. This allows your company to utilize best practices to increase efficiency, profitability and sustainability. Our team of experts will walk you through each procedure step-by-step and develop customized operations manuals that fit your specific business.

Business Plans

Our business plans have two primary purposes. First, to be used to help you run your company with a clear and cohesive road map by analyzing your plan from concept to implementation — and second, to provide crystal clear intentions and communication to all necessary compliance and regulatory agencies.

Our highly detailed business plans are utilized for operational purposes, to attract new management and staff, to demonstrate to investors how the company plans to make profits, and to communicate with licensing or regulatory agencies about how the company intends to remain in compliance with industry rules and regulations.

Financial Modeling

The accurate development of financial models and projections requires an in-depth understanding and analysis of key assumptions that fuel the cannabis industry. We construct a financial representation of some or all aspects of every project we develop. These models can help summarize particular events for your business, such as investment management returns or the Sortino ratio (measuring the risk-adjusted return of an investment asset, portfolio or strategy) and provides essential information for making strategic decisions.

Financial models are a critical aspect of your business plan and a crucial component of local and state cannabis applications. SIVA Consulting builds financial models to help you make informed, strategic decisions before committing funds to any project.

APPLICATION SUPPORT

The process of acquiring state and local licenses can be complex and difficult to maneuver if you are not familiar with local and state regulations and guidelines. SIVA has consulted with clients with all levels of experience and have achieved exceptional results in merit-based applications nationwide. Our deep knowledge in all aspects of the industry can help you plan and articulate a grow operation in Pennsylvania, a manufacturing operation in California, a dispensary in Ohio, and anywhere in between.

We are frequent speakers at industry conferences and forums, and serve as expert resources for industry publications and policy makers. We actively network and review active and pending rules and regulations with clients, partners and investors across the U.S. As a result, SIVA Consulting has one of the highest success rates nationwide in state licensing.