Whether it is a mature cannabis market like California or expanding markets like New Jersey and New York, the prudent time to take advantage of the “green wave” is always sooner than later. To be directly involved in a cannabis business, one must first face a lengthy and highly competitive process to be licensed. Statistically, almost every applicant in every state who goes through it alone does not even come close to achieving a winning application. So, how do you go about competing and obtaining one of these highly coveted golden tickets into the cannabis industry?