Our Book Recommendations

Our Book Recommendations

With free time in greater abundance than usual, the SIVA team is taking advantage of this personal development opportunity by reading. Here are some selections we recommend that may help bolster the personal and professional growth of your cannabis venture or at the very least, offer a well-deserved distraction:

Derek Sigman (Director of Licensing) recommends:

The Power of Habit by Charles Duhigg

While we re-orient ourselves and our businesses to working in a new environment the systems, procedures and habits we develop and implement play an increasingly important role in our lives. The implementation of a large or entirely remote workforce is necessitating a re-thinking of how we organize our operations and communications. Duhigg’s book provides us with data driven insights into how we form our habits, how we sustain them and the dramatic effect they have on our personal development and lifestyle. Just as importantly, Duhigg provides us with how habits can change and how we can adjust our daily routines to provide more positive results. Duhigg provides real-life examples of the importance of positive habits in leaders such as Howard Schultz, Michael Phelps, Martin Luther King Jr. and various professional athletes. His award-winning book provides us with valuable insight that we can utilize for an introspective analysis of our personal lives and our businesses. For many of us, business is temporarily slowing down. There aren’t many times that we get a temporary “time-out” to reassess our companies. Take this time to analyze your habits, see what you can do to improve and begin implementing those changes to enhance your efficiency and hit the ground running.

Arabo Beiki (Senior Associate) recommends:

Start with Why by Simon Sinek

“Mission statements, value propositions, personal vision, etc” are all terms that have inundated the business management world for decades, but how do professionals go about creating a vision that will genuinely resonate with an audience and not just be superficial tag lines? Motivational speaker and author Simon Sinek elaborates on what he calls The Golden Circle, a pattern of thought that permits transparency and inspiration, rather than opacity and manipulation. By applying The Golden Circle, individuals of all backgrounds, professions, and skill levels can have a simple and communicable means of developing a sense of purpose that will remain in their field of vision on a regular basis. With so many of us facing economic uncertainty, lulls at the workplace, and a plethora of “what if” thoughts, Sinek may suggest using our time in a different way – take a step back, reassess our priorities, and reaffirm the core principles that we as individuals and businesses identify with and let those lead the way.

Christine Mardikian (Senior Policy Analyst) recommends:

The Silent Patient by Alex Michaelides

A modern day thriller that will keep you on the edge of your couch, crunching on Doritos in anticipation and curiosity of what really happened! Alex Michaelides unravels the story of two couples who have seemingly separate lives have their worlds shaken when a murder takes place and psychotherapist Theo Faber is handed the unrelenting task of getting his patient to speak about why she murdered her husband. This riveting story focuses on the human psyche and helps us understand human motivations and actions; how love, envy and control become powerful emotions and how far we would be willing to go to achieve our desires. It helps us understand that certain actions motivated by strong emotions will lead us to our ultimate demise.

Christine Mardikian (Senior Policy Analyst) recommends:

David and Goliath by Malcolm Gladwell

Like any other Malcolm Gladwell book, David and Goliath challenges our own views and judgements about conditions of adversity, e.g. being in a minority, coping with disabilities, and several others. His powerful storytelling illustrates the growth, knowledge, success and wisdom that arise in the face of adversity and suffering, an uplifting and motivational read that uses real-life examples; individuals who in the face of grief, physical disability and impairment, and troubled circumstances were able to see their struggles not as a hindrance but as a tool and were triumphant as a result. So many of us seek change and growth, but with change comes a great deal of struggles and obstacles. We prefer to reach the destination without the journey; Gladwell allows us to appreciate the journey.

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SIVA holds the intellectual property rights for the brands it has developed and/or acquired, or brands with a licensing agreement in place. IP rights may include, but are not limited to, formulation & methodology IP branding, design, packaging and marketing IP, and more. Over the last decade, SIVA has developed relationships with license holders across the country that can be leveraged to forge strategic partnerships. SIVA is able to take client brands and products and provide national exposure and shelf space in various state regulated markets.

SIVA Intellectual Property Management services include:

Strategic partnerships
Market expansion
Local, state and national connections
Production management
Quality control


SIVA is uniquely positioned throughout the cannabis industry – geographically and by industry segment – to identify market trends and the unmet needs of patients and consumers. SIVA’s access to relevant and groundbreaking industry trends and insider information helps clients identify which segments have yet to be tapped into. We provide product development expertise and capacity for partners and acquired brands to promote diverse and reliable products for patients and consumers, while expanding their existing product offerings. SIVA has a state-of-the-art R&D department strictly dedicated to developing cutting-edge formulations.

SIVA Product Formulation & Development services include:

Consistent and reliable products
New and improved formulations
State-of-the-art technology
Consistent and precise dosing
High/low potency
Great taste
Market analysis
Cost analysis
Vendor sourcing


SIVA brings clients full circle helping clients bridge the gap between branding and packaging and labeling. Our methods ensure that brand integrity remains intact and that packaging and labeling meet all applicable local and state laws and requirements. We bring creative difference and commercial edge together so that clients meet their business objectives. SIVA’s high-quality, in-house packaging solutions offer an endless variety of reliable, bulk or retail-ready packaging options that reflects the integrity of your individual brand. Our in-house creative team helps clients identify the right packaging for their products.


One of SIVA’s core competencies is licensing and compliance. Our industry experts provide comprehensive knowledge, understanding and insight into the regulatory framework of cannabis laws and regulations across the United States, which we use to help clients get their commercial cannabis licenses. Through our Licensing service, SIVA Brands will work with manufacturing partners to adhere to strict product formulations, brand designs and all other client needs in order to bring client products and brands wherever cannabis has been legalized.

SIVA’s Product Licensing services include:

Market expansion
Local, state and national connections
Strategic partnerships in manufacturing
Quality control


SIVA owns and operates one of the largest, state-of-the-art manufacturing facilities in Southern California that strictly adheres to the FDA, OTC, Good Manufacturing Practices (G.M.P.), and State of California cannabis manufacturing compliance policies.
We offer manufacturing services at scale for new or existing products, including CBD products. We take your idea from concept all the way through to market at production costs that rival large manufacturing competitors across the country. Our state-of-the-art manufacturing facilities provide our partners with a true “one stop shop”. We serve companies of all sizes, ranging from multi-state organizations to start-up businesses, and have proven experience in lowering costs and risks normally associated with creating your own Private Label or a new custom-formulated product. Our internal Quality Assurance and Quality Control department monitors all aspects of the manufacturing process. All formulated products are blended and packaged in our OTC and FDA compliant facilities to assure the highest quality results for our clients.
SIVA’s Product Manufacturing services include:

Sample Development
Cannabis extraction
Consistent and reliable oils
Proprietary formulations
A Wide array of product manufacturing
State-of-the-art security
State and local compliance
Packaging and Labeling


We work with forward-thinking companies to build brands that stand out. We believe that part of successful branding is being able to tell a story- about the company, the brand, and what it embodies. Our team works closely with clients to help them navigate the complexity of regulations without losing sight of what makes effective brand marketing possible. Brand Development services include:

Brand Development
Product / Brand Ideation
Positioning / Messaging
Logo Design / Identity
Brand Guidelines
Go To Market Strategy
Point-of Purchase Displays / Trade Dress
Environmental Design

Distribution Management

With cannabis distribution quickly coming to the forefront of nationwide and global cannabis markets, tactical, strategic, and logistical operations is thriving. Distribution has a key role in the success of the industry and other verticals, since it relates directly to business-to-business and business-to-consumer relationships. Our team provides strategic insight into distribution operations and tactical implementation to ensure that operators in all verticals are able to safely and successfully transport, store, and distribute cannabis and cannabis goods to other operators, consumers, and countries.

Manufacturing Management

As the regulated cannabis industry continues to mature, manufacturing is proving to be among the most scalable vertical. With deep insight into equipment, processes, management, and regulations, our team systematically tailors operational plans and management to meet client needs and market demands. We work with prospective, new and legacy cannabis manufacturing operators that process both medical and adult use cannabis products.

Dispensary Management

Our team brings years of experience in establishing, managing and scaling dispensaries. With a wide spectrum of services available, clients are able to determine the ideal management approach and tailor services to their individual needs. Our services are suitable for both established and developing medical and adult use dispensaries.

Cultivation Management

We provide full-scope management solutions from implementation to post-license operations management. With our team of experienced cultivators, we tailor everything to meet client needs. Our management services guarantee that cultivation facilities run efficiently, effectively and are compliant with all applicable rules and regulations.

Staff Training

SIVA offers on-site employee training led by industry experts for new, expanding and established businesses. To guarantee results, our comprehensive training programs utilize written instruction and on-the-job training. Employees are required to undergo testing at the end of each training session to confirm demonstration of measurable skills and knowledge acquired. All training is documented, and a signed statement is obtained from each employee that indicates the date, time, place of training and the focus of the training. It is recommended that employees receive 24 hours of on-going training annually.

Security & Compliance Plans

SIVA develops security and compliance plans that meet and exceed regulatory requirements. These plans have been developed through years of experience in regulated cannabis markets throughout the country. Each plan is specifically tailored to your businesses size, operations and regulatory requirements.

Operations Manuals

SIVA Consulting is here to help you develop comprehensive operations manuals for cultivation, manufacturing, distribution, testing and dispensing. These manuals are created by our team of industry professionals and are tailored to meet your business’ needs while incorporating proven best practices that have been implemented in existing markets. This allows your company to utilize best practices to increase efficiency, profitability and sustainability. Our team of experts will walk you through each procedure step-by-step and develop customized operations manuals that fit your specific business.

Business Plans

Our business plans have two primary purposes. First, to be used to help you run your company with a clear and cohesive road map by analyzing your plan from concept to implementation — and second, to provide crystal clear intentions and communication to all necessary compliance and regulatory agencies.

Our highly detailed business plans are utilized for operational purposes, to attract new management and staff, to demonstrate to investors how the company plans to make profits, and to communicate with licensing or regulatory agencies about how the company intends to remain in compliance with industry rules and regulations.

Financial Modeling

The accurate development of financial models and projections requires an in-depth understanding and analysis of key assumptions that fuel the cannabis industry. We construct a financial representation of some or all aspects of every project we develop. These models can help summarize particular events for your business, such as investment management returns or the Sortino ratio (measuring the risk-adjusted return of an investment asset, portfolio or strategy) and provides essential information for making strategic decisions.

Financial models are a critical aspect of your business plan and a crucial component of local and state cannabis applications. SIVA Consulting builds financial models to help you make informed, strategic decisions before committing funds to any project.


The process of acquiring state and local licenses can be complex and difficult to maneuver if you are not familiar with local and state regulations and guidelines. SIVA has consulted with clients with all levels of experience and have achieved exceptional results in merit-based applications nationwide. Our deep knowledge in all aspects of the industry can help you plan and articulate a grow operation in Pennsylvania, a manufacturing operation in California, a dispensary in Ohio, and anywhere in between.

We are frequent speakers at industry conferences and forums, and serve as expert resources for industry publications and policy makers. We actively network and review active and pending rules and regulations with clients, partners and investors across the U.S. As a result, SIVA Consulting has one of the highest success rates nationwide in state licensing.